The New Adweek Reaches for Relevance [Headlines]
Fighting to maintain relevance, this week's new Adweek sports a new size and a racy headline on the advertising industry's move to Brooklyn, NY.
Fighting to maintain relevance, this week’s new Adweek sports a new size and a racy headline on the advertising industry’s move to Brooklyn, NY. PaidContent.org reports:
The most important difference is that Adweek is now solo—the latest edition won’t be joined by its two sibling titles, Brandweek and Mediaweek, which published their final issues last week. By fully absorbing the publisher/network-focused Mediaweek and the marketer-facing Brandweek into the main agency-centric Adweek, the single entity has grown in mission and potentially in readership. It’s also grown from the 7.5×10.5 inch dimensions it has had since debuting in June 1978. It is now a New York Times Magazine sized 9×11 inches.