Ads of the World is asking the Times to serve up its paper in sections.

Imagine if The New York Times could be purchased by individual section? Ads of the World recently asked this question in a project called: The New York Times: Read What You Need. Its key insight is that millions of sections of the paper go unread each day, and its solution was to ask The New York Times to sell each section individually.

Does this idea have the potential to reduce waste? Could this idea be profitable to the Times somehow?

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[via BookofJoe]

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