This month has seen two major innovations that may well play a big part in helping publishers adapt to changing reading habits, with a little help from Al Gore.

This month has seen two major innovations that may well play a big part in helping publishers adapt to changing reading habits, with a little help from Al Gore. Both are focused primarily on the e-book and tablet market, two markets with meteoric growth projections. Only 7% of online adults read e-books today, but Forrester predicts that the e-book market will rise to $3 billion by 2015. Similarly, U.S. tablet sales are projected to grow at an annual rate of 42%, with 20.4 million units expected to be sold in 2015 according to Forrester.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in