menu

There’s An App For That “In Bed”

There’s An App For That “In Bed”
Advertising

The mattress company Sealy promotes their low tech products an edgy new iPhone app.

Brian W. Jones
  • 5 april 2011

The mattress company Sealy has launched an edgy new iPhone app that breathes new life into the age-old fortune cookie joke of adding “in bed” to the end of your fortune. The app utilizes the phones camera and overlays a sightly transparent icon that says “in bed,” which can be moved to the desired location before saving and uploading to all the common social-media outlets. It’s a clever, industry appropriate campaign that compliments their tagline, “Whatever you do in bed, Sealy supports it.”



Sealy

+advertising
+app
+Apple
+Electronics & Gadgets
+Home & Garden
+iphone
+Media & Publishing
+technology

More in advertising

advertising

How In-Step Engagements Are Altering Traditional Advertising Methods

In PSFK's Advertising Playbook, we explore how the limitations of conventional pop-up stores are leaving much to be desired by consumers

16 October 2017
advertising

eBay’s London Pop-Up Explores What Influences Shopping Habits

The goal is to help consumers understand their behaviors and be more mindful about what they purchase

13 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.