There’s An App For That “In Bed”

There’s An App For That “In Bed”
Advertising

The mattress company Sealy promotes their low tech products an edgy new iPhone app.

Brian W. Jones
  • 5 april 2011

The mattress company Sealy has launched an edgy new iPhone app that breathes new life into the age-old fortune cookie joke of adding “in bed” to the end of your fortune. The app utilizes the phones camera and overlays a sightly transparent icon that says “in bed,” which can be moved to the desired location before saving and uploading to all the common social-media outlets. It’s a clever, industry appropriate campaign that compliments their tagline, “Whatever you do in bed, Sealy supports it.”



Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.