PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Here is a look at some standout brand-building and communications stories that caught our attention this week.

Ideas Shaping Strategy, Creativity & Innovation

Working the Narrative How to Steal Like An Artist Why Collaboration is the New Creativity 5 Companies That Mastered Social Media’s Branding Potential Why Social Influence Matters to Businesses Scratch the Word Marketing from Your Social Media Vocabulary How the Pros Measure Social Media Marketing Success Method CEO on Building a Business with a Social Mission Personal Branding‘s Dirty Secret The Tiny Detail You Missed that Could Unravel Your Whole Effort SXSW Interactive Takeaways: the Future of Advertising & Self-Promotion You Still Own Your Brand: Best Act That Way Debunking the Creation Myths Behind 5 Huge Companies

Innovative, Inspiring Ideas: New Products, Projects & Services

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