This Week In Brand Strategy & Marketing
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Here is a look at some standout brand-building and communications stories that caught our attention this week.
Ideas Shaping Strategy, Creativity & InnovationBanksy on Creativity, Art…& Advertising 3 Things Wile E. Coyote Teaches about Creative Intelligence (counterpoint to last week's Bruce Nussbaum piece) The Key to Design Insights: See the World Differently Book: We First Beyond the Mobile Web The Hidden Secret to Successful Innovation Disruptive Innovation Is Never a Surprise The IKEA Effect: When Labor (Your Own) Leads to Love (also on customization, personalization) 3 Questions that Will Kill Innovation ad:tech Keynote Presentation: Trends, Fads & Transformations The Creation & Cultivation of Ideas
Innovative, Inspiring Ideas: New Products, Projects & Services