This Week In Brand Strategy & Marketing
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Here is a look at some standout brand-building and communications stories that caught our attention this week.
Ideas Shaping Strategy, Creativity & InnovationMaking it vs. Faking It: The Digital Disease What Defines a Meme? Secrecy is Sexy; How Brands Can Create an Aura of Mystery Four Untapped Opportunities for Agencies (according to Google) Exploring the Edges: On Innovation in Agencies Do We Really Need Chief Innovation Officers in Ad Agencies? What is the Difference Between Motivation & Inspiration? (Quora Q&A) The Power of Deceptive Simplicity Will the Next Zuckerberg Be a Designer, Not a Hacker? Beyond the Dunbar Number: Picking Dunbar’s Brain How Good Designers Think
Innovative, Inspiring Ideas: New Products, Projects & Services