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EMEA managing director Nic Newman on how newspaper and magazine execs are viewing the apps market.

Stephanie Pottinger
  • 21 april 2011



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This article titled “Interview: TigerSpike on the three key trends in mobile publishing” was written by Stuart Dredge, for guardian.co.uk on Thursday 21st April 2011 09.52 UTC

What counts as a successful apps strategy for print publishers nowadays? Experiment, innovate and iterate, while trying not to pour money down the drain? The pace of the market has been dizzying since the launch of Apple’s App Store, as publishers try different approaches.

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