EMEA managing director Nic Newman on how newspaper and magazine execs are viewing the apps market.

This article titled “Interview: TigerSpike on the three key trends in mobile publishing” was written by Stuart Dredge, for guardian.co.uk on Thursday 21st April 2011 09.52 UTC

What counts as a successful apps strategy for print publishers nowadays? Experiment, innovate and iterate, while trying not to pour money down the drain? The pace of the market has been dizzying since the launch of Apple's App Store, as publishers try different approaches.

As managing director of TigerSpike, Nic Newman is one of the people trying to step back and take stock of the key trends. His company has developed iPad and smartphone apps for the Sun, the Economist, the Daily Telegraph, the Times and Time Out among others.

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