Toyota’s Prius Projects
The car maker offers a recent example of engaging branded content with Prius Projects, a collection of the brand's progress and history since 2000, as well as various partnerships and projects that engage the brand's community.
We’re continually encouraged by examples of interesting and engaging branded content – particularly those that are attractively, or well-designed. Toyota offers a recent example with Prius Projects, a collection of the brand’s progress and history since 2000, as well as various partnerships and projects that engage the brand’s community. According to Toyota, Prius Projects ‘celebrates how Prius people are making the world more interesting.’ A series of videos and experiments chronicle the brand’s partnerships, contests, sponsorships, activations and their results, as well as more seasonal communications pieces. The site will document various new projects to be commission by the brand across the next year.