Wait a minute, what exactly is 'transmedia storytelling' again? We explore the concept in advance of next week's PSFK SALON LOS ANGELES.

We get confused ourselves, and who could blame us? Transmedia storytelling could be a fictional property, or the method by which that property is marketed, or both, or none of the above. In advance of our PSFK SALON LOS ANGELES, we've prepared a primer on the different voices articulating what transmedia storytelling is or isn't. Henry Jenkins, USC professor and developer of the concept of ‘transmedia storytelling,' defines it as such:

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

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