Transmedia Storytelling: What Is It?

Transmedia Storytelling: What Is It?
technology

Wait a minute, what exactly is 'transmedia storytelling' again? We explore the concept in advance of next week's PSFK SALON LOS ANGELES.

John Ryan
  • 20 april 2011

We get confused ourselves, and who could blame us? Transmedia storytelling could be a fictional property, or the method by which that property is marketed, or both, or none of the above. In advance of our PSFK SALON LOS ANGELES, we’ve prepared a primer on the different voices articulating what transmedia storytelling is or isn’t.
Henry Jenkins, USC professor and developer of the concept of ‘transmedia storytelling,’ defines it as such:

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