The cracker brand promotes the growing phenomenon of small scale farming.

Cracker brand Triscuit recently distributed free seeds in 4 million of its packages and launched a new  website for social interaction. Next week there are events taking place in New York, Tampa and L.A. for ‘Home Farming Day’ on April 12th.

This is all part of the growing phenomenon of urban farming, where people grow herbs and vegetables no matter where they live. From planting basil in a pot on your front porch, to tomatoes on a rooftop terrace. In a survey, Triscuit found that nearly two-thirds of Americans are interested in growing their own food but that over half of those who didn’t do so blamed a lack of time and space. Home Farming hopes to encourage these people to take part in the movement and join their community.

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