The brand applies the clean energy provided by their oranges to light up an ad in France.

Orange juice brand Tropicana created a billboard for the French market that uses the energy harnessed by oranges to light a neon sign that reads ‘Natural Energy’ (in French), alongside the Tropicana logo. A giant multi-cell battery made of copper and zinc spikes and a ton of wiring powers the billboard. The accompanying film depicts how the installation was created.

We love the very natural embodiment of the brand’s promise – natural energy – in converting clean energy to power the billboard. Memorable, authentic and interesting.

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