Tropicana’s Orange-Powered Billboard

Tropicana’s Orange-Powered Billboard
technology

The brand applies the clean energy provided by their oranges to light up an ad in France.

Paloma M. Vazquez
  • 12 april 2011

Orange juice brand Tropicana created a billboard for the French market that uses the energy harnessed by oranges to light a neon sign that reads ‘Natural Energy’ (in French), alongside the Tropicana logo. A giant multi-cell battery made of copper and zinc spikes and a ton of wiring powers the billboard. The accompanying film depicts how the installation was created.

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