Tropicana’s Orange-Powered Billboard

Tropicana’s Orange-Powered Billboard

The brand applies the clean energy provided by their oranges to light up an ad in France.

Paloma M. Vazquez
  • 12 april 2011

Orange juice brand Tropicana created a billboard for the French market that uses the energy harnessed by oranges to light a neon sign that reads ‘Natural Energy’ (in French), alongside the Tropicana logo. A giant multi-cell battery made of copper and zinc spikes and a ton of wiring powers the billboard. The accompanying film depicts how the installation was created.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.