TUMI’s Graffiti Bags
The fascination with street art shows no signs of letting down. A recent piece of evidence includes Tumi's collaboration with graffiti artist John 'Crash' Matos on a limited-edition collection of four carry-on bags.
The fascination with street art shows no signs of letting down. A recent piece of evidence includes Tumi’s collaboration with graffiti artist John ‘Crash’ Matos on a limited-edition collection of four carry-on bags emblazoned with the artist’s design. Of course, there’s an also an iPhone case as well.
We respect street art and graffiti, but hope the same licensing agreements and brand-commissioned collaborations that elevate the visibility of street artists don’t also cheapen an interesting and once-ellusive art form.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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