Unbore Grandpa: Webcam Marketing

Unbore Grandpa: Webcam Marketing

Sweden's Festis challenges fans to 'Unbore Grandpa' with their live, webcam-based performances.

Paloma M. Vazquez
  • 28 april 2011

We were just introduced to ‘Unbore Grandpa‘, a fun site and campaign for Swedish drink ‘Festis’, in which visitors are challenged to rouse grandpa from his boredom. A live webcam features grandpa, and invites visitors to turn on their own webcams and do something – anything – to entertain grandpa. They that succeed are given – you guessed it – Festis.

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