Unbore Grandpa: Webcam Marketing
Sweden's Festis challenges fans to 'Unbore Grandpa' with their live, webcam-based performances.
We were just introduced to ‘Unbore Grandpa‘, a fun site and campaign for Swedish drink ‘Festis’, in which visitors are challenged to rouse grandpa from his boredom. A live webcam features grandpa, and invites visitors to turn on their own webcams and do something – anything – to entertain grandpa. They that succeed are given – you guessed it – Festis.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results