Application uses location-based media to create transmedia storytelling.

Badges, check-ins and deals have become common place value propositions for users of location-based applications. Proving that this medium is evolving, Wanderlust takes the art of the aimless walk to new heights, with location-based storytelling. Pop-Up City reports:

As the location itself plays an important role in the story, this application intensifies the experience of the story. The story itself will tell you were to go next to enjoy the next episode of the story. According to UrbanTick, Wanderlust is like location type hopping following a storyboard. The makers of Wanderlust have invited a couple of known writers such as Naomi Alderman and Tom Chatfield to come up with the first stories. Others can also hand in their stories and share these on the Wanderlust platform to enrich it with a small touch of location.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in