What Can Designers Learn About Experiential Marketing From A Death-Inducing Roller Coaster?

What Can Designers Learn About Experiential Marketing From A Death-Inducing Roller Coaster?
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"Euthanasia Coaster" is a study in gravitational aesthetics and cognitive simulation.

Lisa Baldini
  • 25 april 2011

A roller coaster is an visceral experience: eyes closed and head-cocked back, many of us scream in an all too real terror — albeit a simulated terror. But, if there is any truth to Baudrillard’s Simulation and Simulacrum, in our “Digimodernist” world, the simulation is the truth, because the bulk of our perception’s emotions are locked up in virtual experiences. So, this would seem where Design Interactions PhD student Julijonas Urbonas takes his cue in the creation of the “Euthanasia Coaster”:

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