Brazilian environmental institute uses traditional crafts to raise awareness of drinking water scarcity.

 

Sometimes, the best way to get people to understand a problem that's distant from their own reality is to make it tangible for them. That is exactly what IAR (a Brazilian environmental institute) did with this new campaign, created by AGE Isobar.

According to environmental reports from the United Nations, one in five people in the world will not have access to clean drinking water in the future. Judging by how this valuable resource is still being wasted and contaminated all over the world, most of us did not realize how severe this issue is. Maybe it is because us, urban dwellers, did not face the direct consequences of this process – yet.

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