When Art Is A Conscious Tool

When Art Is A Conscious Tool
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Brazilian environmental institute uses traditional crafts to raise awareness of drinking water scarcity.

Mauricio Soares
  • 8 april 2011

 

Sometimes, the best way to get people to understand a problem that’s distant from their own reality is to make it tangible for them. That is exactly what IAR (a Brazilian environmental institute) did with this new campaign, created by AGE Isobar.

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