When Marketing Affects Product Design: Adidas’s The Megalizer

When Marketing Affects Product Design: Adidas’s The Megalizer
technology

Adidas's The Megalizer Project heralds its Mega Collection and helps to further revolutionize the limits of dancing.

Lisa Baldini
  • 13 april 2011

Nike+ has been heralded as a beast of bread application by a brand. As many brands vie for similar success, it’s difficult to not recognize that it success hinges in part as one part product design and one part marketing merged to enable earned media in the social sphere.

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