When Marketing Affects Product Design: Adidas’s The Megalizer
Adidas's The Megalizer Project heralds its Mega Collection and helps to further revolutionize the limits of dancing.
Nike+ has been heralded as a beast of bread application by a brand. As many brands vie for similar success, it’s difficult to not recognize that it success hinges in part as one part product design and one part marketing merged to enable earned media in the social sphere.
We see this marriage trending, again, with Adidas’s the Megalizer project in honor of the release of its Mega collection in France, whereby French Coder Didier Brun was tasked with “dance shoes” that allowed the dancers to control the musical output: