When Social Media Launches A Brand

When Social Media Launches A Brand
technology

A startup brand that is built around the idea that pizza could be good for you gets a positive reception in Dubai.

Piers Fawkes, PSFK
  • 13 april 2011

In January this year, PSFK friends Naked Pizza launched their first international store in Dubai. The startup brand that is built around the idea that pizza could be good for you (with the right ingredients and preparation) found their new venue a place that allowed local young people to discuss how they could take control of their diet and therefore health. This video describes some of the discussions that took place around the launch.

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