Why Can’t We Judge A Kindle By It’s Cover?

Why Can’t We Judge A Kindle By It’s Cover?
Design

Amazon's tabula rasa offers food for thought on outsourced customization.

Stephen Fortune
  • 25 april 2011

We already know that typefaces can improve our memory but what about our sense of identity? Commenting upon the Kindle, Harry West of Continuum Innovation writes

“The different covers of the books I used to read, with their different typefaces, designs, and colors, added to the richness of my life and connected me to others. I want to show off what I am reading; it is one of the ways I express myself.”

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