What Drives Us To Buy?

What Drives Us To Buy?
technology

PsyBlog identifies some of the cognitive biases that predispose us to shop, consume, purchase and buy - with implications for both those that want to do less buying of their own, and for those that want to persuade others to buy more.

Paloma M. Vazquez
  • 5 april 2011

Why do we consume, shop, buy or purchase? The answer to this question of course bears implications for at least two sides: those who want to spend less can control it through an understanding of what drives them to do it, while those that want to do persuade others to do more of it can benefit from the same understanding. To that end, we found a post at PsyBlog on’10 cognitive biases that drive us to buy interesting. For the sake of brevity, we’ve summarized these cognitive predispositions below. You can decide whether to use them to convince yourself not to buy – or to persuade others to purchase.

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