Why Nike’s Motivational Ad Still Resonates Today

Why Nike’s Motivational Ad Still Resonates Today
technology

The "No Excuses" Nike spot starring then University of Wisconsin-Whitewater wheelchair basketball player, Matt Scott offers classic inspiration.

Kyana Gordon
  • 7 april 2011

In 2007, Errol Morris shot the “No Excuses” Nike spot starring then University of Wisconsin-Whitewater wheelchair basketball player, Matt Scott. Airing on New Year’s Eve of that year, viewers see Scott rattling off a list of common excuses people use for not actively engaging in sports. Why does this motivational ad still resonate today?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.