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04/07/11

Written By:

Piers Fawkes

6021 articles

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

Previous Articles:

So What's With All The Big Logos? PSFK Visits The Essex Market, A Modern Take On An Old New York Tradition PSFK Visits New York State's Field + Supply Makers Craft Fair

The film director has a preference for the typeface he uses in the titles of his films.

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Brand Activation & Immersion PSFK Launch: The Mid-Atlantic Retail Innovation Guide

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Features Podcast: What Loyalty Means For Today's Consumers

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Design Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Automotive Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Interview So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Fashion & Apparel Why The Brand Behind Urban Outfitters Launched Nuuly, Its Own Rental Service

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Analysis The French Beauty Brands Leading The Personalization Game With AI Technology

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Interview Interview: Inside SHOWFIELDS' Coworking Space That Merges Retail With Community

As SHOWFIELDS continues to flesh out its next-gen, discovery-led department store, PSFK speaks to the CEO about its just-opened free coworking space and why community is essential to retail today