Zappos Uses Amazon Mechanical Turk To Proofread Reviews

Zappos Uses Amazon Mechanical Turk To Proofread Reviews
technology

The online retailer has increased sales by using the Mechanical Turk to improve the quality of its product reviews.

Emma Hutchings
  • 28 april 2011

The online retailer Zappos has been using the Amazon Mechanical Turk to check through its product reviews to correct errors in spelling and grammar, improving the revenue for its site in the process. Panos Ipeirotis, associate professor at New York University’s Stern School of Business, learned the following:

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