The company changes the game by building up.

The New York Times reports:

The transistors on computer chips — whether for PC’s or smartphones — have been designed in essentially the same way since 1959 when Robert Noyce, Intel’s co-founder, and Jack Kilby of Texas Instruments independently invented the first integrated circuits that became the basic building block of electronic devices in the information age.

These early transistors were built on a flat surface. But like a real estate developer building skyscrapers to get more rentable space from a plot of land, Intel is now building up. When the space between the billions of tiny electronic switches on the flat surface of a computer chip is measured in the width of just dozens of atoms, designers needed the third dimension to find more room.

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