Online Video Experience Explores The Evolution Of How We Enjoy Music
'3 Dreams in Black' takes the concept of a music video down a more immersive direction with the help of HTML5 and WebGL technology.
HTML5 has been the subject of several experimental projects in web design lately, and in particular how we experience music. We’ve covered several of these projects, including Anatomy of A Mashup, The Wilderness Downtown, and The Johnny Cash Project. At last week’s Google I/O, music video director Chris Milk, and @radical.media introduced their latest collaboration (following The Wilderness Downtown), titled ‘3 Dreams in Black‘. At its simplest, most essential level, the site is an immersive, interactive music video for the single ‘Black,’ off of Danger Mouse and Daniele Luppi’s upcoming album Rome (featuring Jack White and Norah Jones’ vocals).