menu

About Ben Lerer, Thrillist Co-Founder [Headlines]

About Ben Lerer, Thrillist Co-Founder [Headlines]
technology

Thrillist is a classic example of Marketing as Service, with Lerer's newsletter being the service and in this case part of the product that meets a distinct information need.

Piers Fawkes, PSFK
  • 25 may 2011

Drew Neisser says that Thrillist is a classic example of Marketing as Service, with Lerer’s newsletter being the service and in this case part of the product that meets a distinct information need. Thrillist has also had a profound impact on the businesses they’ve recommended, gaining the kind of “make a hit” influence that newspaper critics used to enjoy. Drew Blog

+#technology
+advertising
+Ben Lerer
+Headlines
+Media & Publishing
+technology
+Thrillist
Trending

PSFK 2017: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy

Advertising
Reports
Reports
Fashion Yesterday
Advertising Yesterday
No search results found.