Alex Bogusky: The New Consumer Bill of Rights

Alex Bogusky: The New Consumer Bill of Rights
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Over the last several months, we've been working on a New Consumer Bill of Rights. The call we put out to the community generated a tremendous response and a lot of work went into gathering and categorizing that input and those ideas.

Alex Bogusky
  • 11 may 2011

Over the last several months, we’ve been working on a New Consumer Bill of Rights. The call we put out to the community generated a tremendous response and a lot of work went into gathering and categorizing that input and those ideas. We are grateful and humbled by the thinking that went into all of the input we received. It was thoughtful and nuanced, and it made our job monumental as we tried to distill it down to the essential points and find language that worked in a document such as The Consumer Bill of Rights. The original work done by John F. Kennedy and team was a towering achievement and it was never our intent to start from scratch. In fact, it was our intent to change the original is little as possible while still expanding and updating the rights. Most changes are less of an oversight or lack of vision by the original drafters of the CBoW and more to cover changes to the consumer landscape that in 1964 did not exist and could not have been predicted. In fact, the spirit of the original document if followed by government agencies and corporations would and will vastly evolve the relationship between consumer and corporation.

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