American Express Offers Virtual Gifts On FarmVille
As part of its "Social Currency" campaign, American Express gives members a free windmill, instant grow, and 50% off game cards.
To promote their Membership Rewards program, American Express has been offering gifts to FarmVille's community of 46 million players. The integration is part of their “Social Currency” advertising campaign and farmers firstly received a pop-up promotion for a free Blue Windwill decoration. This was available to all players, not only American Express cardholders. Once they placed the windwill on their farm, they received an Instant Grow, which allowed them to grow an entire field of crops so they were ready to harvest.