Apple catapults to the summit of top 100 global brands with an 84% increase in its estimated value to $153bn.

This article titled “Apple has toppled Google as the world's most valuable brand” was written by Mark Sweney, for The Guardian on Sunday 8th May 2011 23.05 UTC

The launch of the iPad helped Apple topple rival technology company Google in 2010 to become the world's most powerful brand, according to a survey.

WPP-owned research company Millward Brown puts Apple at number one in its annual top 100 global brand power list, Brandz, up from third place in 2009, with an 84% increase in its estimated value to 3bn (£93bn). Apple ended Google's four year run at the top of the global brand power list, in a year when social media darling Facebook also made its debut in the top 100.

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