The drop in US ownership of television sets could have a massive impact on the broadcasting industry.

This article titled “Are we really about to say goodbye to TV and DVDs?” was written by John Naughton, for The Observer on Saturday 7th May 2011 23.05 UTC

A new report from Nielsen, the US media ratings firm, conveys some bad news to the broadcast TV networks. Ownership of television sets by US households has fallen for the first time in two decades.

Granted, the decline – 96.7% of American households now own sets, down from 98.9% previously – may not seem very much, but there will be many in the industry who will wonder if it's the faint tremor that presages an earthquake. After all, for as long as most of us can remember, a TV set has been almost as commonplace a piece of domestic kit as a cooker. And television has been the dominant organism in our media ecosystem for just about as long.

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