Aveda’s Partnership With An Amazonian Tribe

Aveda’s Partnership With An Amazonian Tribe

The company boasts of its ingredients provided by the Yawanawa, but in reality, the tribe hasn't been very successful.

Emma Hutchings
  • 6 may 2011

Make-up company Aveda (whose parent company is Estee Lauder) have a long-running business relationship with the Yawanawa Indians of Brazil. But the Wall Street Journal has found that this 18-year partnership with the tribe hasn’t been very successful.

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