Aveda’s Partnership With An Amazonian Tribe

Aveda’s Partnership With An Amazonian Tribe
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The company boasts of its ingredients provided by the Yawanawa, but in reality, the tribe hasn't been very successful.

Emma Hutchings
  • 6 may 2011

Make-up company Aveda (whose parent company is Estee Lauder) have a long-running business relationship with the Yawanawa Indians of Brazil. But the Wall Street Journal has found that this 18-year partnership with the tribe hasn’t been very successful.

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