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Grant McCracken pits the AT&T iPhone ads against the Claritin Clear ads in what he describes as the "war for the soul of advertising."

Emma Hutchings
  • 3 may 2011

There are two very different types of TV commercials, the ones that get painfully straight to the point and the ones that weave their advertising into a story we can relate to. In an article at The Harvard Business Review, Grant McCracken pits the AT&T iPhone ads against the Claritin Clear ads in what he describes as the “war for the soul of advertising.”

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