Budweiser’s ‘Coming Home’ [Video]

Budweiser’s ‘Coming Home’ [Video]
Advertising

A remarkable new commercial developed by Anomaly and shot by HSI Productions's Michael Haussman.

Emma Hutchings
  • 9 may 2011

In a remarkable new commercial developed by Anomaly and shot by HSI Productions‘s Michael Haussman, Budweiser positions itself as the beer brand concerned with ‘serving those who serve.’ Playing to an audience of both those currently enlisted and their family and friends, the split-screen TV ad shows both sides of the story after a soldier calls to say he is returning home. As he makes his journey on different forms of transport and scored with Dan Auerbach’s 2008 single “Coming Home,” his friends and family organize a welcome home party for him, complete with bottles of ice-cold Budweiser and harnessing a strong theme of Americana.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.