Budweiser Reinvents Soccer With PoolBall

Budweiser Reinvents Soccer With PoolBall

Ogilvy Argentina designed an new campaign for Budweiser by linking the love of soccer (football) and pool in the bar scene.

Kyana Gordon
  • 5 may 2011

Have you ever wanted to play soccer at a bar? Budweiser’s latest advertising campaign imagines such a vision as the brand unveils the sport of the future: Poolball. Created by Ogilvy Argentina, the clever interactive game was designed to engage soccer fans in nightlife settings. At several pubs throughout Buenos Aires, exclusive “Poolball” events took place where teams competed head-to-head in a game that is similar to pool but is played using soccer skills. A massive 22-foot pool table served as the stage and two teams were challenged with kicking and head-butting 15 soccer balls, re-skinned to resemble billiard balls into goals positioned in place of each of the pockets of a pool table. For a demonstration on how Poolball is played, watch the video below.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.