"Being comfortable with the familiar persona you see in the mirror is not the same as having an appearance that helps you reach your goals."

“Brands and personas are made, not born, and we use them because they work, not because our DNA orders us to. When they stop working, it's time to change them. Being comfortable with the familiar persona you see in the mirror is not the same as having an appearance that helps you reach your goals.” Seth Godin

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