Chris Harrison: Judging Creative Ideas – Practical Help For Marketers

Chris Harrison: Judging Creative Ideas – Practical Help For Marketers
Advertising

Judging creative ideas requires imagination, leadership and trust. And the process needs to be taken more seriously. So, here are some thoughts on how to improve your chances of a successful outcome.

Chris Harrison
  • 10 may 2011

This is the third and final column inspired by sensible thinking produced by four professional organisations in the UK. The IPA, the ISBA the MCCA and the PRCA think this subject important enough to collaborate on best practise. And in so doing, demonstrate a love of acronyms that should make them honorary Africans.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.