Covering more than 210,000 square feet, it is a spectacular visual "thank you" to celebrate their 125-year anniversary.

To celebrate 125 years, Coca-Cola has transformed its headquarters in Atlanta, Georgia, creating the largest single building illumination in the world. Covering more than 210,000 square feet, it is a spectacular visual “thank you” to everyone. All four side of the 26 story high tower will be illuminated every Thursday, Friday and Saturday evening in May.

Nearly 1 million lumens of light are simultaneously projected onto the building, in a visual design created and carried out by Obscura Digital. The display features images from 125 years of Coca-Cola advertising. People who upload their Coca-Cola photos to the Facebook fan page could have their pictures included in the show as well.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in