W&Cie and Coke's interactive, ephemeral pop-up space envisions the future of beverage consumption during the brand's 125th anniversary celebrations in Paris.

French design shop W&Cie has collaborated with Coca-Cola France to launch a pop-up bar & restaurant named ‘la Bulle’, residing on the iconic Champs Elysées. The pop-up installation employs digital & interactive technologies to imagine the way people will buy and consume beverages in the year 2020. W&Cie wanted to create a dynamic, moving space that responds and adjusts to both the time of day and to moods of the people that visit the space. To that end, the shop created an interactive arch that triggers visitors’ senses via sound, lighting and touch-less installations.

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