Consumers Connect With Brands That Contain Likable Numbers

Consumers Connect With Brands That Contain Likable Numbers
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A number of experiments from the National University of Singapore and the University of Florida documents the influence of numbers on the liking of brands.

Michael Ellenbogen
  • 2 may 2011

Research from the National University of Singapore and the University of Florida show consumers like numbers such as 10, 12, and 24 because they are the sums of common grade-school arithmetic problems and prefer brand names containing these numbers. The ease of the processing is similar to a feeling of familiarity.

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