Cracked Twitter Code Rewards Fans with Peak of New Batman Film
Warner Bros. creates an enigmatic game out of the new site for 'The Dark Knight Rises' - leaving fans to figure out that the site essentially is a treasure hunt.
Mashable turned us onto an incredibly well thought-out campaign for Warner Bros’ next flick in the Batman trilogy, The Dark Knight Rises. The film’s new site, launched this past Friday, mysteriously compelled only the most hardcore fans to figure out that the page was essentially a treasure hunt. The site greets visitors with a black screen set to the tune of chanting – and no other content. One resourceful SuperHeroHype forum member named ‘Riskproduction’ used an audio program to figure out that the audio’s spectrum spelled out #thefirerises.