Creative Crowdsourcing Agency Takes Aim At Madison Avenue

Creative Crowdsourcing Agency Takes Aim At Madison Avenue
technology

The blur Group, a creative services exchange, is offering a new model for advertising.

Emma Hutchings
  • 9 may 2011

More and more brands are bypassing the big advertising agencies and turning instead to a website where multiple agencies can submit proposals in response to briefs. blur Group, the world’s largest creative services exchange, has over 10,000 small and medium advertising and marketing agencies, mostly from the U.K. and the U.S. This crowdsourcing model could completely change an industry that has so far been dominated by large agencies.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.