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Diesel Brings Facebook ‘Likes’ To Real-World Products

Diesel Brings Facebook ‘Likes’ To Real-World Products
technology

At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook button that lets the shopper to share the item on their wall.

Kyle Studstill
  • 20 may 2011

Diesel clothing stores in Madrid have launched a pilot program which brings Facebook likes to real-world products. At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook like button that lets the shopper to share the item on their wall.

Watch a video explanation below:

 

Diesel

[via 2D Code]

+#technology
+advertising
+diesel
+Electronics & Gadgets
+Europe
+Facebook
+Fashion
+fashion / apparel
+Latin America
+Like
+madrid
+mobile
+mobile tagging
+QR Codes
+retail
+technology
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