At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook button that lets the shopper to share the item on their wall.

Diesel clothing stores in Madrid have launched a pilot program which brings Facebook likes to real-world products. At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook like button that lets the shopper to share the item on their wall.

Watch a video explanation below:

 

Diesel

[via 2D Code]

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