The post-user Internet is explored by creating web 2.0 bots to reenact Lewis Carroll's classic at the intersection of real life and the social web.

It's a fact which we oftentimes don't appreciate, but the Internet caters as much to the algorithms operating within it as it does for the flesh and blood ‘end users.' This process has happened slowly, but whether it's webpage headlines catering for SEO algorithms rather than human eyes or the irritation of Twitter spambots, there are plenty of signs which indicate that the social web is increasingly populated by algorithmic actors as much as it is human users. So perhaps it's timely to reconsider the definition of a ‘social web' user?

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in