Some of the best and most powerful communication ever created was the work that put Big Tobacco to task.

Some of the best and most powerful communication ever created was the work that put Big Tobacco to task.

It created an enemy that everyone could rally against and presented its role and connection to the changed health and lives of individuals in an emotionally powerful way.

We must remember that cigarettes didn't get banned, but they got the next best thing. The most important thing that happened is that masses of the population were made aware of the damaging effects of tobacco, so they could make an informed decision.

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