Ed Cotton: Communicating The Invisible Threat

Ed Cotton: Communicating The Invisible Threat
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Some of the best and most powerful communication ever created was the work that put Big Tobacco to task.

Ed Cotton, BSSP
  • 12 may 2011

Some of the best and most powerful communication ever created was the work that put Big Tobacco to task.

It created an enemy that everyone could rally against and presented its role and connection to the changed health and lives of individuals in an emotionally powerful way.

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