The design world seems to be drifting away from its heritage. More and more designers are becoming increasingly disconnected from the objects they design.

The design world seems to be drifting away from its heritage. More and more designers are becoming increasingly disconnected from the objects they design. Some of it has to do with the increasing obsession with rapid prototyping and slowly removing us, and our craft, from our work. But most of it has to do with the designer’s process and their need to insert themselves into the equation. Instead of starting with the user, or even the product, most designers are guilty of trying first to win an award, to create some new form for form’s sake, or simply just to wag their tail in the face of the user to show how clever they are.

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