Lady Gaga has partnered with Zynga on a multi-pronged collaboration to promote the release of her new album, Born This Way.

To promote the launch of her new album Born This Way prior to its May 23 release date, Lady Gaga has partnered with social gaming giant Zynga. Beginning May 17, the FarmVille farm inspired by the pop star, dubbed GagaVille will include items like crystals, unicorns, and sheep on motorcycles. Players will be able to unlock exclusive music streams of songs on the upcoming album in the game with the help of Clear Channel's digital radio service iHeartRadio. Fans looking for extra incentives can take it one step further by going to a Best Buy store to purchase a $25 Zynga game card (allowing players to buy in-game items) for a download of the album plus bonus tracks.

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