GE Recounts ‘The Story of Light’


M ss ng p eces worked with GE to tell TED's audience 'The Story of Light,' and highlight GE's innovations with the LED lightbulb via stop-motion based storytelling.

Paloma M. Vazquez
  • 10 may 2011

Our attention was caught by a video developed by GE and m ss ng p eces for TED’s audience, taking viewers on a minute-long journey through the history of light. The film was developed in a stop-motion style to illustrate GE’s LED technology to TED. Recounting the history of light was necessary to provide some background on the LED bulb’s backstory & place in history.

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