Having conquered classified search, Google is targeting display advertising – a move that makes media companies nervous.
This article titled “Google eyes digital display market” was written by Mark Sweney, for The Guardian on Monday 23rd May 2011 06.00 UTC
Neal Mohan is known as Google’s 0bn man. Mohan, vice-president of display advertising products at the US technology giant, has been tasked with emulating the company’s unrivalled success with online search in the digital display market.
The 0bn (£123bn) figure, he says, is a forecast of the potential size the global digital display ad market could reach. He, and the digital display sector – currently worth about bn annually – have a long way to go. But the opportunity is clear.