Grant McCracken: The Most Interesting Men In The World

Grant McCracken: The Most Interesting Men In The World
Advertising

So where is this guy from, why are we using him, and why is he, in the Old Spice case, so spectacularly successful as a cultural artifact?

Grant McCracken, Cultureby
  • 10 may 2011

He wouldn’t be afraid to show his feminine side, if he had one.

His mother has a tattoo that reads “son”

At museums, he’s allowed to touch the art

He is the most interesting man in the world!

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.